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SET UP A PORTABLE WORLDWIDE OFFICE FOR LESS THAN $50 PER MONTH!
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Featured Article

How a poster makes a box office hit

Julian Yale

A filmmaker creates a film for different purposes: some for money, others for charity, and others for the fulfillment of their childhood dream that one day, they will be able to create a movie. But there is always one thing common for every given reason- making it to the box office.

But what makes all the difference? POSTERS. Advertising your movie through posters will definitely create a major effect to the result of your movie being a box-office hit. The reason is that posters attract attention. And attention makes the market respond. Posters are great media tools to share and introduce your film to the public.

A movie poster is not just a standard paper stuck to a board. An effective movie poster uses a totally different, visual language. It is one big show-and-tell medium. It expresses your points in graphical terms. It avoids visual chaos, with many jagged edges or various-sized boards that distract the viewer. Instead, it guides the viewer by using a visual logic, with a hierarchical structure that emphasizes the main points.

It displays the essential content--the messages--in the title, main headings and graphics. It indicates the relative importance of elements graphically: each main point is stated in large type-face headings; details are subordinated visually, using smaller type-face. The main headings explain the points, rather than merely stating "results" and letting the viewer hunt for--or worse, invent--the message within.

And the beauty of it all, because of its size, all elements, such as the figure legends, are visible from even four feet away. With larger prints, images are more visible even from miles away.

However, it is a fact that there are those that catch your attention immediately, and still those that do not at all. Thus, having posters does not assure a box office hit. You should remember that there are some principles in making a good poster that sells.

Promoting a movie through posters should always have the marketing objective. Take for example the poster of the 2003 animate movie "Finding Nemo". Posters like these stir up a lot of attention for the younger audience since they are the target market. It communicates well to the kids and thus encourages the parents to go and watch the movie with their kids. Such is the effect of a poster making it to the box office.

"Ocean’s Twelve", the sequel of the 2001 hit, "Ocean’s Eleven", would not have made it to box office if not for the promotional merchandise like the movie poster. What makes this poster different is the highlight of the actors and actresses involved in the film. This is also a great approach to make the people watch the movie.

Did you ever wonder why the "Lord of the Rings" made it to box office? Aside from the movie trailers being shown on television, posters in movie houses add to heighten the interest of the moviegoers.

Different people react to different situations. Similarly, different people make different reactions to a poster. Your objective should then be to generate attention- enough to encourage and tickle your target market's curiosity from the posters you have created for your movie. In order for your movie to make it to the box office, your posters should be able to draw attention and interest.

This article is supplied by our team to propagate the advancement of poster printing technologies out in the market and may refer to other existing articles.


About the Author

For comments and questions about the article and the author you may contact The Large Format Posters Moderator at 888 888 4211 or visit http://www.largeformatposters.com


Illinois Post Office Resources
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KSDK NewsChannel 5 - Aging Post Office In Maximum-Security Prison Reopens
Wind Spd. Barometer. Humidity. Heat. Dew Pt. 30° ... CHESTER; IL (AP) -- A tiny southern Illinois post office that's perhaps the only U.S. one behind a maximum-security ...

1 (PDF)
... mail pouches from the Beardstown; Illinois; Post. Office to the Springfield; Illinois; Post Office. These registered mail pouches ...

Illinois
... Illinois Post Office A Listing and Guide to Postmark Scarcity by Jim Mehrer ...

Boris Gilbertson / Cow and Calf (completed relief sculpture for Macomb; Illinois Post Office; never installed) / ...
Boris Gilbertson / Cow and Calf (completed relief sculpture for Macomb; Illinois Post Office; never installed) / 1943

Decatur Daily Republican (Newspaper) - September 1; 1876; Decatur; Illinois
... down to those of Julyl The Globe is Uie cheapest shoe house in central Illinois. Post office block ...

i (PDF)
... office or business location within the State of. Illinois (post office box numbers will not be acceptable) together with ...

Structures and Monuments in Which Maine Stone was Used - Page 1
... Rand; State Geologist; May 1; 1958.) Chicago; Illinois - Post Office (part of ...

Illinois Post Office Photos
A collection of Illinois Post Office Photos; sponsored by the Postmark Collectors Club. ... Index of Illinois Post Office Photos. Updated: 08-Jan-06 ...

Oak Park Post Office
U.S. Post Office for Oak Park; Illinois

Illinois New Deal Art
Illinois Post Office New Deal Art. Most of the post office works of art were funded under the Treasury Department's Section commissions. Those works that were created using TRAP funds are so indicated. ... Visit the Illinois Post Office art slide show ...

Illinois Trails State Data
... Statistics from the 1850 Census - State-wide. Illinois Post Office Directory 1884 ...

News-Talk Radio AM 570 WKYX; Paducah; KY - AM 1320 WNGO; Mayfield; KY
... A tiny southern Illinois post office that's perhaps the only U-S one behind a maximum-security prison's walls again is ...

Wendell Jones Artworks and Fine Art at arthistorynet.com
The largest marketplace for contemporary art online. Over 16;000 artist portfolios and Premiere Portfolio Artists displaying their contemporary art.

Map of 3075 Book Rd Naperville; IL by MapQuest
Accurate online maps & driving directions. ...

July 17; 2005
Posted July 17; 2005 at 00:09:53 from 204.60.241.5 Remove Post? Donna to ax. I'll check those censuses again in a few mins. & will at least post that data for you so you'll have that. Will also see if a 'Lorenzo' is on 1850 NY.

A list of "Dead" Letters from the Charleston; Coles Co.; Illinois Post Office
List of Letters Remaining Unclaimed in the Post Office. as reported in the Charleston; Coles County Newspapers

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